Perth SEO Specialist

Before I conduct any strategic planning, research or audits, I look at a client’s brand positioning, full service/product scope, target clientele, unique value proposition and their research and decision-making process.

It’s important that I fully understand my client’s brand positioning and ideal target market (and how they find and evaluate options). That critically dictates the strategy and how I’ll execute their campaign.

From there:

• Initial SEO audit: I’ll do a full audit of what’s working, what isn’t, strong opportunities and how well their current organic search aligns with both their overall business goals and what they want to be positioned for.
• Keyword research: Fully mapped and aligned to core competencies/products/services, supported by cross-referencing with relevant topics and entities that make sense for my client’s brand.
• Technical SEO: I fix (or coordinate with developers) issues that move the needle. This includes technical issues from a user experience standpoint like core web vitals, and from a crawler’s POV by fixing issues related to indexing and crawlability.
• On-page SEO: No keyword stuffing here. I optimise for total relevancy. This means positioning my clients to target the business that’s perfect for them and ensuring users have their pain points, questions and needs satisfied with the content we serve them.
• Content strategy and SEO copywriting: I’ll brief or write content that positions someone as an authority, scores traffic by aligning it with their full inbound marketing funnel, and helps users convert to customers. This is on top of meeting Google’s helpful content guidelines and information gain (written for value, not fluff).
• Off-page SEO: I don’t engage or build backlinks from cheap Fiverr vendors and link farms. I treat backlinking and off-page SEO as actual authority-building, and the links I acquire (whether they’re industry directories or proper guest features) reflect that.
• Mobile-first and responsiveness audits: Google uses mobile-first indexing and half of traffic can come through mobile. Mobile responsiveness is crucial from both a technical and user experience standpoint, and not something I can neglect.
• UX and CRO audits: Traffic that doesn’t convert or is otherwise irrelevant to my client’s business is simply a vanity metric. I audit and improve to both engage visitors better and make it easier for them to convert into customers.
• E-E-A-T optimisation: This isn’t a direct ranking factor by any means, but it’s still absolutely important to address. Improving how my clients present their experience, expertise, authority and trustworthiness improves their brand perception, converts better and futureproofs their SEO as Google’s algorithm updates all aim at inching closer to being able to better reward E-E-A-T best practices.

The above’s a lot to take in, but you can boil down my approach to optimising for relevancy (targeting and serving relevant content for users), authority (positioning my clients as an authority and amplifying that with off-page SEO) and user experience (for both users and crawlers).

This approach helps me align and leverage my clients’ strengths to both stand out and build a sustainable advantage.